New Wave winner, Luksea, receives NSW Government Minimal Viable Product grant and takes startup to next stage

Nicole McMahon’s startup Luksea was recently awarded $25,000 from the NSW Government Minimal Viable Product grant which will be invested in building her first prototype for testing and customer interaction with feedback.  

Since winning first place at the UNSW Founders New Wave Showcase in September 2019, Nicole has made huge strides in the development of her ocean safety wearable device, building an all-female team. Nicole met Luksea’s Heads of Technology and Marketing, Alli and Olivia respectively during New Wave and then rounded out the team with electronic engineer, Dinushi, who was brought on after an introduction by Gregory Davis, MCIC Prototype Manager.   

Nicole now has her eyes firmly set on the Boosting Female Founders grant, which she plans to use for prototype and app build completion for first edition sales after the product testing phase. 

When asked about her experience with UNSW Founders which include participation in MCIC workshops, New Wave and Launch pre-accelerators and an ongoing relationship the Coach & Connect team, Nicole beamed saying, “the programs are invaluable. The four of us made it happen with the extraordinary support from Program Managers Beste Onay, Kristen Phillips, Founders coach Nathalie Rafeh and our launch buddies.” 

Luksea is a safety alert wearable designed to be your water companion for use in the ocean to communicate your exact location and medical history for identification via a GPS TRACKER with a push of a button. Set your wearable up to connect to a Surf Lifesaving Tower, Emergency services, family or friends. A must-have for swimmers, sailors, surfers, extreme water sports participants, kayakers or anyone wanting to enjoy water activities and feel reassured that they are not alone.  

For more information – follow @lukseaco

Nicole McMahon